Google’s big move on mobile

Phone your website and see if it’s ready. Mobilegeddon is coming! Make the call!

jess blogs

The new Google algorithm "Mobilegeddon" or "shopper heaven?" The new Google algorithm: “Mobilegeddon” or “shopper heaven?”

Starting April 21, retailers are going to see a major change in their Google rankings. Some are calling it “Mobilegeddon”. A bit dramatic, but the drama isn’t entirely unfounded. If your site is not mobile friendly, you’ll get punished in the rankings. And it’s not just about having a mobile site anymore- it’s about having truly mobile friendly pages, where you can read the text and navigate & transact without zooming in. This has been a long time coming.

Mobile has been heading towards this tipping point for years. Google says they’re just responding to the data: more people are shopping with mobile devices than ever before. Over half of the shoppers interacting with retailers are now doing it on their tablets or phones- for research, browsing and transacting. Google says they want to be able to deliver results that will be more relevant.

What this means for sites that aren’t yet responsive…

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