What You Need to Know About Facebook’s New Algorithms


It has been talked about for a while now but if you haven’t already heard, Facebook are moving the goal posts for brands on the site. At present, brands can utilise Facebook for more or less anything they wish with little or no detriment to the success of their posts and engagement stats. However, in 2015 this is set to change and as a social media manager, it is vital that you keep up with the latest methods of post optimisation… unless you want to lose your job! So what are the changes that are going to be made? Well, put simply, Facebook are introducing new algorithms which will reduce the volume of ‘overly promotional’ posts on your News Feed. This change comes from a Facebook customer survey in which users explained that they wanted to see less advertorial and sales focussed content and more posts from friends and pages…

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